Markets Never Forget Author:Ken Fisher Long-time forbes columnist, ceo of fisher investments, and 4-time new york times bestselling author ken fisher shows how and why investors' memories fail them-and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be ... more »one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly-and learn to make fewer errors-by understanding just a bit of investing past. The plain-old normal yes sir, sir john the normal normal the jobless recovery the always feared, rarely seen double dip fooled by averages bull markets are inherently above average viva the v normal returns are extreme, not average the pause that refreshes (and confuses) getting average returns is hard--really hard volatility is normal--and volatile what the heck is volatility? volatility is volatile the daily grind stocks are less volatile than bonds? economic volatility--also normal volatility isn't inherently bad never a dull moment secular bear? (secular) bull! seeing the world through bear- colored glasses two secular bear markets? stocks--up vastly more than down debt and deficient thinking deficits aren't bad, but surpluses will kill you the history of big government debt just who is at default here? long- term love and other investing errors no one category is best for all time long- term love is like long- term forecasting--both wrong it's still heat chasing even when it seems safe use history to your advantage poli-ticking enter the ideology- free zone your party isn't better presidents and risk aversion perverse inverse--it's four and one poli- tics go global poli- tics versus entrepreneurs it's (always been) a global world, after all it's always been a small world seeing the world right conclusion« less