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Marketing's Role in Economic Development
Marketing's Role in Economic Development
Author: Allan C. Reddy, David P. Campbell
The potential of marketing to further the economic development of underdeveloped countries generally has been overlooked. This book examines the situations of many such countries and shows how marketing can be used to further the countries' economic development. It proposes an integrated macro-behavioral model that can explain the successes of c...  more »
ISBN-13: 9780899307664
ISBN-10: 0899307663
Publication Date: 11/30/1993
Pages: 160
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Publisher: Quorum Books
Book Type: Hardcover
Members Wishing: 0
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