Search results for Books (showing 1-25 of 74 books)

Third Generation R & D: Managing the Link to Corporate Strategy Author: Philip A. Roussel, Kamal N. Saad, Tamara J. Erickson ISBN-13: 9780875842523 - ISBN-10: 0875842526 ? Book Type: Hardcover Publication Date: 1991


Marketing Moves: A New Approach to Profits, Growth Renewal Author: Philip Kotler, Dipak C, Jain, Suvit Maesincee, D. Jain, Suvit Maesincee, Dipak C. Jain ISBN-13: 9781578516001 - ISBN-10: 1578516005 ? Book Type: Hardcover Publication Date: 2002


MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth Author: Rita Gunther McGrath, Ian C. Macmillan ISBN-13: 9781591391234 - ISBN-10: 1591391237 ? Book Type: Hardcover Publication Date: 2005


United We Brand Author: Mike Moser ISBN-13: 9781578517985 - ISBN-10: 1578517982 ? Book Type: Hardcover Publication Date: 2003


Real Time: Preparing for the Age of the Never Satistied Customer Author: Regis McKenna ISBN-13: 9780875847948 - ISBN-10: 0875847943 Currently 2/5 Stars. 2 Book Type: Hardcover Publication Date: 1997


Private Label Strategy: How to Meet the Store Brand Challenge Author: Nirmalya Kumar, Jan-benedict E. m. Steenkamp ISBN-13: 9781422101674 - ISBN-10: 1422101673 ? Book Type: Hardcover Publication Date: 2007


Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Author: James C. Anderson, Nirmalya Kumar, James A. Narus ISBN-13: 9781422103357 - ISBN-10: 1422103358 ? Book Type: Hardcover Publication Date: 2007


Net Worth Author: John Hagel III, Marc Singer ISBN-13: 9780875848891 - ISBN-10: 0875848893 Currently 4/5 Stars. 1 Book Type: Hardcover Publication Date: 1999


Total Access Author: Regis McKenna ISBN-13: 9781578512447 - ISBN-10: 1578512441 ? Book Type: Hardcover Publication Date: 2002


When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas) Author: Harvard Business Review ISBN-13: 9781591395058 - ISBN-10: 1591395054 Currently 5/5 Stars. 1 Book Type: Paperback Publication Date: 2004


Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim, Renée Mauborgne ISBN-13: 9781591396192 - ISBN-10: 1591396190 Currently 3.8/5 Stars. 6 Book Type: Hardcover Publication Date: 2005


The Experience Economy: Work Is Theatre Every Business a Stage Author: B. Joseph Pine II, James H. Gilmore ISBN-13: 9780875848198 - ISBN-10: 0875848192 ? Book Type: Hardcover Publication Date: 1999


The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Author: Frederick F. Reichheld, Thomas Teal ISBN-13: 9780875844480 - ISBN-10: 0875844480 Currently 3.5/5 Stars. 2 Book Type: Hardcover Publication Date: 1996


Michael E. Porter on Competition Author: Michael E. Porter ISBN-13: 9780875847955 - ISBN-10: 0875847951 Currently 4/5 Stars. 1 Book Type: Hardcover Publication Date: 1998


The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception Author: Debora L. Spar ISBN-13: 9781591396208 - ISBN-10: 1591396204 Currently 4.3/5 Stars. 2 Book Type: Hardcover Publication Date: 2006


Net Gain: Expanding Markets Through Virtual Communities Author: John Hagel III, Arthur G. Armstrong ISBN-13: 9780875847597 - ISBN-10: 0875847595 Currently 3.1/5 Stars. 4 Book Type: Hardcover Publication Date: 1997


Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell Author: Nancy F. Koehn ISBN-13: 9781578512218 - ISBN-10: 1578512212 ? Book Type: Hardcover Publication Date: 2001


Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage Author: Pat Fallon, Fred Senn ISBN-13: 9781591399278 - ISBN-10: 1591399270 Currently 3.5/5 Stars. 1 Book Type: Hardcover Publication Date: 2006


Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler, David Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan ISBN-13: 9781578511440 - ISBN-10: 1578511445 ? Book Type: Paperback Publication Date: 1999


How Customers Think: Essential Insights into the Mind of the Market Author: Gerald Zaltman ISBN-13: 9781578518265 - ISBN-10: 1578518261 Currently 4/5 Stars. 2 Book Type: Hardcover Publication Date: 2003


Standing Room Only: Strategies for Marketing the Performing Arts Author: Philip Kotler, Joanne Scheff ISBN-13: 9780875847375 - ISBN-10: 0875847374 ? Book Type: Hardcover Publication Date: 1997


Beyond the Core: Expand Your Market Without Abandoning Your Roots Author: Chris Zook ISBN-13: 9781578519514 - ISBN-10: 1578519519 Currently 2.5/5 Stars. 1 Book Type: Hardcover Publication Date: 2004


Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry Author: Suzanne Taylor, Kathy Schroeder, John Doerr ISBN-13: 9781591391364 - ISBN-10: 1591391369 Currently 4/5 Stars. 1 Book Type: Hardcover Publication Date: 2003


Ahead of the Curve: A Commonsense Guide to Forecasting Business and Market Cycles Author: Joseph H. Ellis ISBN-13: 9781591396918 - ISBN-10: 1591396913 Currently 4/5 Stars. 1 Book Type: Hardcover Publication Date: 2005


Digital Capital: Harnessing the Power of Business Webs Author: Don Tapscott, David Ticoll, David Ticoll, Alex Lowy ISBN-13: 9781578511938 - ISBN-10: 1578511933 Currently 3.9/5 Stars. 4 Book Type: Hardcover Publication Date: 2000

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