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It in Marketing
It in Marketing
Author: Clive Holtham, Janet Chapman
This volume considers the increasingly important part that information technology has to play in marketing, and describes how best to harness the strengths of IT to marketing needs. The use of IT in marketing potentially involves a very diverse range of applications and technology. These are often implemented in an ad hoc way. The use of discret...  more »
ISBN-13: 9781872474366
ISBN-10: 1872474365
Pages: 312
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Publisher: Alfred Waller
Book Type: Hardcover
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