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Marketing: Marketing
Marketing Marketing
Author: William Pride, O. C. Ferrell
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outsta...  more »
ISBN-13: 9780618641550
ISBN-10: 0618641556
Publication Date: 7/11/2005
Pages: 610
Edition: 13
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Publisher: Houghton Mifflin Company
Book Type: Loose Leaf
Members Wishing: 0
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