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Marketing
Marketing
Author: Charles W., Jr. Lamb, Joseph, Jr. Hair, Carl McDaniel, Joseph F. Hair
A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.
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ISBN-13: 9780538849487
ISBN-10: 0538849487
Publication Date: 10/1995
Pages: 890
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Other Versions: Paperback
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