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Marketing
Marketing
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
A comprehensive marketing text organized around the marketing mix and filled with student-oriented, current examples of the latest marketing topics, concepts and technologies.
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ISBN-13: 9780324006384
ISBN-10: 0324006381
Publication Date: 7/21/1999
Pages: 716
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Publisher: South-Western Educational Publishing
Book Type: Hardcover
Other Versions: Paperback
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