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Marketing (McGraw-Hill/Irwin Series in Marketing)
Marketing - McGraw-Hill/Irwin Series in Marketing
Author: William O. Bearden, Raymond W. LaForge, Thomas N. Ingram
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In ad...  more »
ISBN-13: 9780071150354
ISBN-10: 0071150358
Publication Date: 5/17/2002
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Publisher: McGraw-Hill Education - Europe
Book Type: Paperback
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