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Marketing in a Week
Marketing in a Week
Author: Eric Davies, Barrie Davies
Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your cu...  more »
ISBN-13: 9780340849552
ISBN-10: 034084955X
Publication Date: 7/1/2002
Pages: 96
Edition: Third edition
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Publisher: Hodder & Stoughton
Book Type: Paperback
Members Wishing: 0
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