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Marketing for Volunteer Managers: Mastering Its Magic in a New Millennium
Marketing for Volunteer Managers Mastering Its Magic in a New Millennium
Author: Sue Vineyard, Points of Light Foundation
Marketing for Volunteer Managers: Mastering Its Magic in a New Millennium teaches readers the basics of marketing: its components, its rewards, its process, trends that impact or recruitment and support efforts, marketing plans and strategies, the art of asking, "Friend-raising", positioning, public perceptions, promotions and removing reas...  more »
ISBN-13: 9781585340316
ISBN-10: 1585340316
Publication Date: 5/1/1999
Pages: 72
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Publisher: Points of Light Foundation
Book Type: Paperback
Members Wishing: 0
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