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Marketing With Up Cd-rom, Eleventh Edition And Web Ct
Marketing With Up Cdrom Eleventh Edition And Web Ct
Author: William M. Pride
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780618128761
ISBN-10: 061812876X
Publication Date: 12/19/2000
Edition: 11
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Members Wishing: 0
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