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Marketing Strategy
Marketing Strategy
Author: O. C. Ferrell, Michael D. Hartline, Jr. Lucas George H., David Luck
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.
ISBN-13: 9780030248016
ISBN-10: 0030248019
Publication Date: 7/1998
Pages: 407
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Publisher: Harcourt Brace College Publishers
Book Type: Paperback
Members Wishing: 0
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