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Marketing Strategy, Text and Cases
Marketing Strategy Text and Cases
Author: O. C. Ferrell, Michael Hartline
Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies-...  more »
ISBN-13: 9781285073040
ISBN-10: 1285073045
Publication Date: 12/20/2012
Pages: 624
Edition: 6
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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