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Marketing in the Soul Age: Building Lifestyle Worlds
Marketing in the Soul Age Building Lifestyle Worlds
Author: Harvey Hartman
Marketing in the Soul Age: Building Lifestyle Worlds analyzes the reasons for the shattering of the post World War II mass market and prescribes an approach for developing strategies to reach consumers in the new Lifestyle Marketplace.
ISBN-13: 9781929027040
ISBN-10: 1929027044
Publication Date: 10/1/2001
Pages: 222
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Publisher: The Hartman Group
Book Type: Paperback
Members Wishing: 0
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