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Marketing: Solomon Study Guide: Real People, Real Choices
Marketing Solomon Study Guide Real People Real Choices
Author: Michael R. Solomon
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinf...  more »
ISBN-13: 9780131016378
ISBN-10: 0131016377
Publication Date: 5/7/2003
Pages: 184
Edition: 3rd
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Publisher: Prentice-Hall
Book Type: Paperback
Members Wishing: 0
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