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Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services
Marketing on a Shoestring Lowcost Tips for Marketing Your Products or Services Author:Jeffrey P. Davidson This is a compendium of practical ideas for marketing and promoting small businesses without spending much money. Presenting useful ideas in an easy-to-read, step-by-step fashion, it includes suggestions for selling, advertising, publicity, promotion and customer service, all designed for low-cost but effective implementation. The chapters cover... more » creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the Yellow Pages, business directories, plus a wealth of cheap, effective marketing tips. The book also includes a case history, bibliography, and suggestions for further reading.« less