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Marketing And Selling The Travel Product
Marketing And Selling The Travel Product
Author: James F. Burke, Barry Resnick
This comprehensive book offers readers a first view of the dynamic world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing pr...  more »
ISBN-13: 9780827376489
ISBN-10: 0827376480
Publication Date: 10/8/1999
Pages: 324
Edition: 2
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Publisher: Delmar Cengage Learning
Book Type: Paperback
Members Wishing: 1
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