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Marketing Secrets of a Mail Order Maverick : Stories Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand
Marketing Secrets of a Mail Order Maverick Stories Lessons on the Power of Direct Marketing to Start a Successful Business Create a Brand Author:Joseph Sugarman Many so-called marketing experts wrtie books on how to market products. But it is rare to find an actual practitioner who not only has acheived marketing success himself (and many times over) but is able to express himself so beautifully in prose. Joseph Sugarman has written a book that every marketing person or anygbody in business should defin... more »itely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons--all sandwiched in between actual marketing examples. A very valuable book for anybody in marketing or wanting to understand marketing.« less