Skip to main content
PBS logo
 
 

Search - Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line

Marketing Revolution: The Radical New Approach to Transforming the Business, the Brand, and the Bottom Line
Marketing Revolution The Radical New Approach to Transforming the Business the Brand and the Bottom Line
Author: Paul R. Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions by drawing on international research and analysis from leading consultants, academics and practictioners, and from the authors' insight into the revolutionary marketing practices of IBM. This book encourage...  more »
ISBN-13: 9780749449803
ISBN-10: 0749449802
Publication Date: 7/1/2007
Pages: 308
Rating:
  ?
0 stars, based on 0 rating
Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.