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Marketing Research
Marketing Research
Author:
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforc... more »
Author:
In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforc... more »
ISBN-13: 9780618660636
ISBN-10: 0618660631
Publication Date: 1/31/2006
Pages: 638
Edition: 2nd
Rating: ?
ISBN-10: 0618660631
Publication Date: 1/31/2006
Pages: 638
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
Publisher: South-Western College Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Research
