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Marketing Research (8th Edition)
Marketing Research - 8th Edition
Author: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
For courses in global marketing.   Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a ?nuts and bolts? introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze ...  more »
ISBN-13: 9780134167404
ISBN-10: 0134167406
Publication Date: 4/2/2016
Pages: 496
Edition: 8
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Publisher: Pearson
Book Type: Hardcover
Members Wishing: 0
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