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Search - Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)

Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition)
Marketing Research SPSS 130 Student CD Pkg - 5th Edition
Author: Alvin C. Burns, Ronald F. Bush
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated wi...  more »
ISBN-13: 9780132280358
ISBN-10: 0132280353
Publication Date: 11/29/2005
Pages: 665
Edition: 5
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Publisher: Prentice Hall
Book Type: Hardcover
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