Skip to main content
PBS logo
 
 

Search - Marketing Research and SPSS 11.0, Fourth Edition

Marketing Research and SPSS 11.0, Fourth Edition
Marketing Research and SPSS 110 Fourth Edition
Author: Alvin C. Burns, Ronald F. Bush
Now ranked the #1 selling Marketing Research book, this edition returns with an abundance of new and updated exercises, coverage, and features. Most notable is a special emphasis on online marketing research. Nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and ...  more »
ISBN-13: 9780131027947
ISBN-10: 0131027948
Publication Date: 12/12/2002
Pages: 688
Rating:
  ?

0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: