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Marketing Research the Right Way (Harvard Business Review Paperback Series)
Marketing Research the Right Way - Harvard Business Review Paperback Series
Author: Harvard Business Review
In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product development and as guidelines for test marketing.
ISBN-13: 9780875842769
ISBN-10: 0875842763
Pages: 150
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Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
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