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Marketing Research: An International Approach
Marketing Research An International Approach
Author: Marcus Schmidt, Svend Hollensen
This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.
ISBN-13: 9780273646358
ISBN-10: 0273646354
Publication Date: 7/7/2006
Pages: 632
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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