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Marketing Real People& Mktg Planpro 6.0 Pkg
Marketing Real People Mktg Planpro 60 Pkg
Author: Michael R. Solomon, Elnora W. Stuart, Palo Alto Software
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinf...  more »
ISBN-13: 9780131970854
ISBN-10: 0131970852
Edition: 3rd
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Publisher: Addison Wesley Longman
Book Type: Hardcover
Members Wishing: 0
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