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Search - Marketing: Real People, Real Choices [With CDROM]

Marketing: Real People, Real Choices [With CDROM]
Marketing Real People Real Choices - With CDROM
Author: Solomon, Marshall, Stuart
No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, reinf...  more »
ISBN-13: 9780131970861
ISBN-10: 0131970860
Edition: 4th
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Publisher: Pearson Prentice Hall
Book Type: Paperback
Members Wishing: 0
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