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Marketing: Real People, Real Choices and The Brave New World of E-Commerce (2nd Edition)
Marketing Real People Real Choices and The Brave New World of ECommerce - 2nd Edition
Author: Michael R. Solomon, Elnora W. Stuart
B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions develope...  more »
ISBN-13: 9780130558176
ISBN-10: 0130558176
Publication Date: 12/15/2000
Pages: 608
Edition: 2 Sub
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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