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Marketing: Real People, Real Choices (7th Edition)
Marketing Real People Real Choices - 7th Edition
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Real people, real choices?give students a real feel for marketing.   Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highligh...  more »
ISBN-13: 9780132176842
ISBN-10: 013217684X
Publication Date: 2/11/2011
Pages: 600
Edition: 7
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 1
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