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Marketing Professional Services
Marketing Professional Services
Author:
In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process--from market analysis and service positioning to creating a promotion mix and implementing... more »
Author:
In this thoroughly revised and updated resource, the authors make complex marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role of marketing in any profession, they go on to cover the marketing process--from market analysis and service positioning to creating a promotion mix and implementing... more »
ISBN-13: 9780135576205
ISBN-10: 0135576202
Pages: 350
Rating: ?
ISBN-10: 0135576202
Pages: 350
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Job Hunting & Careers >> Guides
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Processes & Infrastructure >> Workplace Culture
- Nonfiction >> Education
