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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Marketing the Professional Services Firm Applying the Principles and the Science of Marketing to the Professions
Author: Laurie Young
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessibl...  more »
ISBN-13: 9780470011737
ISBN-10: 0470011734
Publication Date: 9/23/2005
Pages: 432
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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