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Marketing Principles and Practices: An Introductory Approach, w/CD Updates
Marketing Principles and Practices An Introductory Approach w/CD Updates
Author: Vernon R. Stauble, Ph.D.
'Marketing Principles and Practices: An Introductory Approach,' w/CD Updates is a concise marketing principles text that: 1) presents key concepts in a clear and straightforward manner, 2) shows the practical applications of marketing theories, 3) emphasizes the role of the marketing manager and 4) explores and analyzes successful marketing prac...  more »
ISBN-13: 9780977052806
ISBN-10: 097705280X
Publication Date: 2/1/2006
Pages: 416
Edition: 1st
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Publisher: Novus Publishing
Book Type: Paperback
Members Wishing: 0
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