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Marketing: Principles Perspectives
Marketing Principles Perspectives
Author:
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In ad... more »
Author:
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In ad... more »
ISBN-13: 9780071540438
ISBN-10: 0071540431
Publication Date: 7/1999
Rating: ?
ISBN-10: 0071540431
Publication Date: 7/1999
Rating: ?
0 stars, based on 0 rating
Genres:
