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Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback)
Marketing Principles and Perspectives w/Powerweb 4/e - Paperback
Author: William O Bearden, Thomas N Ingram, Raymond W LaForge, William Bearden, Thomas Ingram, Raymond LaForge
Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / t...  more »
ISBN-13: 9780072860573
ISBN-10: 007286057X
Publication Date: 1/29/2003
Pages: 640
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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