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Marketing: Principles and Perspectives Loose Leaf
Marketing Principles and Perspectives Loose Leaf
Author: William O Bearden, Thomas N Ingram, Raymond W LaForge
Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In...  more »
ISBN-13: 9780256218978
ISBN-10: 0256218978
Publication Date: 9/1/1997
Pages: 600
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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