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Marketing Your Practice: Creating Opportunities for Success (Practitioner's Toolbox Series)
Marketing Your Practice Creating Opportunities for Success - Practitioner's Toolbox Series Author:American Psychological Association, APA This guide emphasises the exploration of new concepts in marketing your organisation and presenting strategies for applying them. The process described consists of analysing market opportunities, selecting target markets and market segmentation, developing market strategies, developing a marketing plan, and organising and implementing the market... more »ing plan. Is shows how psychologists need to market their practices to communicate to clients how they can serve special behavioural health needs and to stand out among their competition.« less