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The Marketing Pocketbook (Management Pocket Book Series)
The Marketing Pocketbook - Management Pocket Book Series
Author: Neil Russell-Jones, Tony Fletcher
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
ISBN-13: 9781870471404
ISBN-10: 1870471407
Publication Date: 5/1/1999
Pages: 112
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Publisher: Management Pocket Books
Book Type: Paperback
Members Wishing: 0
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