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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
The Marketing Playbook Five BattleTested Plays for Capturing and Keeping the Lead in Any Market
Author: John Zagula, Rich Tong
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered suc...  more »
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ISBN-13: 9781591840381
ISBN-10: 1591840384
Publication Date: 10/21/2004
Pages: 336
Rating:
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3.5 stars, based on 2 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
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