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Marketing Plans, Sixth Edition: How to prepare them, how to use them
Marketing Plans Sixth Edition How to prepare them how to use them
Author: Malcolm McDonald
Now in its 6th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. — Marketing Plans is designed as a total, user friendly learning ...  more »
ISBN-13: 9780750683869
ISBN-10: 0750683864
Publication Date: 4/13/2007
Pages: 704
Edition: 6
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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