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Marketing Plans for Services: A Complete Guide
Marketing Plans for Services A Complete Guide
Author: Adrian Payne, Malcolm McDonald, Pennie Frow
Marketing Plans for Services, Third Edition is based on the successful Marketing Planning for Service Businesses, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results.With revised cases and new content c...  more »
ISBN-13: 9780470979099
ISBN-10: 0470979097
Publication Date: 11/1/2011
Pages: 480
Edition: 3
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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