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Marketing Plans for Service Businesses, Second Edition: A Complete Guide
Marketing Plans for Service Businesses Second Edition A Complete Guide
Author: Malcolm McDonald, Adrian Payne
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action...  more »
ISBN-13: 9780750667463
ISBN-10: 075066746X
Publication Date: 10/17/2005
Pages: 320
Edition: 2
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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