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Marketing Plans
Marketing Plans
Author: Malcolm McDonald
Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in e-marketing, CRM and new planning practices. — Marketing Plans is designed as a total, user friendly learning ...  more »
ISBN-13: 9780750656252
ISBN-10: 0750656255
Publication Date: 6/15/2002
Pages: 648
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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