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Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.)
Marketing Plans How to Prepare Them How to Use Them Professional Development - Marketing Series London, England Author:Malcolm McDonald -An international marketing bestseller — -New two colour internal design with new page layout and features providing maximum clarity — -Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools — -Practical step-by-step guide to marketing planning — -Recommended Reading for the CIM Certificate and D... more »iploma Exams At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.« less