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Marketing Planning for Services (CIM Professional Development S.)
Marketing Planning for Services - CIM Professional Development S.
Author: Adrian Payne, Malcolm McDonald
Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of s...  more »
ISBN-13: 9780750630221
ISBN-10: 0750630221
Publication Date: 7/23/1996
Pages: 384
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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