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Marketing Planning Guide (Haworth Marketing Resources)
Marketing Planning Guide - Haworth Marketing Resources
Author: David L. Loudon, William E. Warren, Bruce Wrenn, Robert E. Stevens
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects o...  more »
ISBN-13: 9780789002419
ISBN-10: 0789002418
Pages: 343
Edition: 2
Rating:
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Publisher: Haworth Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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