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Marketing Phrase Book, Professional Edition
Marketing Phrase Book Professional Edition Author:Gail Hamilton A powerful thesaurus of marketing phrases designed to help create successful promotions for everyone with a product, service or idea to sell. Phrases that inform, excite and persuade. Add instant punch the easy way to your letters, sales packages, brochures, flyers, presentations, web pages, ads, talks, catalogs, phone calls and much more.... more » The Professional Edition of the Marketing Phrase Book is greatly expanded into a two part set. Crammed with dynamite marketing phrases, it also features large additional sections on today's hottest topics, Internet Selling, Contests and Sweepstakes, and Telemarketing. There's even a fun section on Colors. In today's fast-moving economy there's constant pressure to produce volumes of highly competitive promotional material. Marketing consultants, ad agencies, PR firms, sales people, executives, large corporations and businesses with wide-ranging, complex needs get more work done and increase impact using such a thorough, multifaceted tool as the Marketing Phrase Book. No matter what your business, use this versatile resource to grab that all-important competitive edge and bring profits rolling in.« less