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Marketing Performance Assessment
Marketing Performance Assessment
Author: Thomas V. Bonoma, Bruce H. Clark
While much research has gone into the inputs of the marketing equation, the output of this equation-marketing performance-has not received the attention it deserves. Bonoma and Clark's keen psychological insights and their extensive knowledge of the elements and structure of marketing execution give their MPA model a solid foundation and encoura...  more »
ISBN-13: 9780875842035
ISBN-10: 0875842038
Publication Date: 10/1/1988
Pages: 202
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Publisher: Harvard Business Press
Book Type: Hardcover
Members Wishing: 0
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