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Marketing Payback: Is Your Marketing Profitable (
Marketing Payback Is Your Marketing Profitable - "Financial Times"
Author: Robert Shaw, David Merrick
"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler Do you know if your marketing is profitable? Which activities deliver the most value? and which simply fail to deliver? These are the questions thatMarketing Payback has been built to answer. Marketing touches...  more »
ISBN-13: 9780273688846
ISBN-10: 0273688847
Publication Date: 4/27/2005
Pages: 528
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Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
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