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The Marketing Pathfinder: Key concepts and cases for marketing strategy and decision making
The Marketing Pathfinder Key concepts and cases for marketing strategy and decision making
Author: David Stewart, Michael M. Saren
Dozens of lively international case studies that help readers put core marketing principles in a real-world contextFrom market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, ...  more »
ISBN-13: 9781119961765
ISBN-10: 1119961769
Publication Date: 9/2/2014
Pages: 296
Edition: 1
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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