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Marketing in a Nutshell: Key concepts for non-specialists
Marketing in a Nutshell Key concepts for nonspecialists
Author: Mike Meldrum, Malcolm McDonald
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketin...  more »
ISBN-13: 9780750681339
ISBN-10: 0750681330
Publication Date: 3/22/2007
Pages: 320
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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